Dude, Where’s My Enthusiasm?
Having trouble finding the enthusiasm to write? Take some time to answer these questions. Use your past and present works for reference, or think about what you’d like to write in the future.
Why urban fantasy?
Which supernatural beings?
Which narrative? (eg First-person past tense)
Which locations?
Which ethnicities?
Which themes?
Which names?
Which authors provide inspiration?
Which mood music?
Which muse? (eg Do you have one? Do characters “speak” to you?)
My answers are here.
Hope this helps, and have a lovely day! 
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